Article appeared in the EUROPP – European Politics and Policy – LSE Blog, June 8th, 2020

From the starting position of a political outsider, Italy’s PM Giuseppe Contehas carved a widely positive image for himself, gaining widespread popularity during the Covid-19 crisis. Marino De Luca argues that Conte’s savvy use of communication channels during a time of national emergency, combined with his personality, have helped him project an image of political competence, empathy, and reassurance.